How we promote your property
We love holiday cottages as much as we love marketing! Cornish Horizons is unique in the holiday cottage letting business, because although we have local offices and knowledgeable local staff, we are part of The Original Cottage Company, which means we have the resources of a much larger national company at our disposal.
The primary objective of all our marketing activity is to bring you bookings - lots and lots of bookings! To do this, it's really important that we know who our holidaymakers are. We regularly review our customer and booking information so that we can really get to grips with who we are marketing to.
Although we market your property in many ways, our websites are the most important means of attracting bookings. All of our websites allow customers to easily browse properties, see high quality photographs, a comprehensive description, book and pay securely online. This is an unbeatable marketing combination – no other company can offer the local knowledge, service and response backed by national marketing expertise and expenditure.
Our website is the most important tool we have to promote Cornish Horizons, is frequently revised and updated, and is ‘responsive’ which means it displays differently depending on what type of device is being used e.g. laptop, tablet or phone.
This also helps to improve our position in search engine results and the design has been simplified to make bookings more straightforward, and we are seeing higher conversion rates from it – that is, more people who visit the site are actually booking. Significant staff time and resource are deployed both by the local team and by our specialists in Norfolk in Search Engine Optimisation to ensure we stay at or near the top of the key search phrases used by our customers.
This is the national site featuring all the cottages from all the brands across England and Wales belonging to the Original Cottage Company. It suits the kind of customer who is looking for a very specific type of property, and may be willing to travel for it, and we market Cornish properties to customers from other brands, and vice versa.
This recently-launched site features a large range of carefully selected and inspected properties from local independent agents, including us. More properties are being added to the site all the time, and it has already started to gain us even more bookings.
As well as the websites above, we pay to list your properties on numerous affiliate websites, both in the UK and elsewhere in the EU, casting the net further still.
Our magazine highlights Cornwall as a destination and directs customers to our website. It also features a small selection of our properties to entice people to visit our website and find out more. We distribute the magazines locally across Cornwall, at shows and events both in Cornwall and beyond. Enquirers can order one from our website, as well as requesting a personalised brochure.
Direct e-newsletter campaigns
We regularly send out direct email newsletters to our huge customer and enquirer database. We send carefully targeted information to a particular group of customers, so we don’t constantly saturate them with information. We track the progress of these campaigns and constantly refine them to achieve the most bookings from them.
We actively engage with guests and other people with an interest in us through a variety of social media – Facebook, Twitter, YouTube and Google +. We encourage people to “like” us, “share” posts and regularly run competitions to increase interest. This is an increasingly important way of communicating with our customers. They are very loyal to us and often promote us among their friends.
Press coverage and PR
We work closely with our PR agent who keeps us informed of any national and local opportunities for press coverage. We promote our cottages through a variety of targeted advertising in the local and national newspapers, magazines, visitor publications etc. We also work closely with local tourism agencies and a number of oversea affiliates.
Signs promoting properties
We provide high quality, printed signs which show the property name, how many people it sleeps, whether it’s dog friendly and our contact details. These signs are available in a variety of sizes free of charge to homeowners in prominent locations who would like one.
Attendance at shows
We attend local, county and national shows, so people can meet us and find out about our properties. We have high quality show displays and we take our brochures and other literature with us, together with branded bags for enquirers to keep.