Cornwall wins Best UK Holiday Region for the 5th year running
Cornwall has won "Best UK Holiday Region" at the British Travel Awards for the fifth consecutive year.
To claim the coveted top spot Cornwall pulled in the lions' share of the public vote and beat off competition from destinations across the country.
Cornwall’s achievements in full…
• Best UK Holiday County or Region - Cornwall - Gold
• Best UK Coastal Resort - Looe - Silver
• Best UK Leisure Attraction – Eden Project - Gold
• Best UK Heritage Attraction – National Maritime Museum - Silver
Malcolm Bell, Head of Visit Cornwall, said: “This amazing award is the collective effort of the whole industry and is a credit to everybody that contributes to tourism in Cornwall. A lot can change in five years but by winning the British Travel Awards year after year, it shows that Cornwall is adapting to market demands and, even during uncertain times, is reinventing itself to give visitors reason to return time and time again. But most importantly, such a high profile accolade showcases Cornwall to a new audience which is vitally important in order to grow our visitor base. Cornwall manages to find a special place in the heart of anybody that visits and this award symbolises all that it great about our treasured county.”
In an equally impressive feat, the Eden Project has also held onto the title of Best Leisure Attraction for the third year in a row whilst the National Maritime Museum in Falmouth claimed Silver for Best Heritage Attraction. Looe also added to Cornwall’s impressive list of trophies by taking Silver for UK Coastal Resort.